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When it comes to doing market research, competition is usually your friend: it means that there is money to be made in a market. However when it comes to optimizing your site for the search engines it’s a slightly different story: you need to be able to take a look at the competition that’s out there and decide how good your chances are of ranking well for that keyword.
In this lesson we’re going to take a look at SEO Competition Analysis to assess whether optimizing for a specific keyword is worth your time.
Don’t just whack your keyword into a search engine only to be discouraged by the results. Instead you can try some of the following methods to determine if a keyword is worth your time and effort:
If most of your competitors don’t appear to have your keyword in their title, they may not be SEO optimized and could be easy to beat in the rankings
If your competitors’ backlinks are missing your keyword, they may not be ranking as well as they should be
If too many competitors have a PageRank 6+, they may be quite difficult to beat and you should focus on a different keyword
Examine domain age
Use a WHOIS tool or similar to see just how old ranking domains are
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